Who We Are
EMS Mobile Fitness is operated by Anabell Santin Herrera, a sole trader providing mobile EMS personal training services in Luton and surrounding areas, United Kingdom. Website: https://emsfit.co.uk. Contact us via WhatsApp or the contact form on our website.
What Personal Data We Collect and Why
Enquiries and Bookings
When you submit an enquiry or book a session through our contact form or WhatsApp, we collect your name, email address, phone number, and any information you choose to provide about your fitness goals or health. We use this information solely to respond to your enquiry, arrange your session, and provide our services to you. Legal basis: Contract performance and legitimate interests.
Cookies and Analytics
Our website uses cookies. Please see our Cookie Policy for full details.
How Long We Keep Your Data
- Client records: for the duration of our working relationship and up to 3 years after the last session.
- Enquiry data (if you do not become a client): up to 12 months.
- Email/WhatsApp communications: up to 3 years.
Who We Share Your Data With
We do not sell or transfer your personal data to third parties. We may share data with service providers strictly necessary to operate our business (e.g. WhatsApp, Google, WordPress hosting), each bound by their own privacy policies, or if required by law.
Your Rights Under UK GDPR
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the right to: access your data, request rectification or erasure, restrict or object to processing, data portability, and withdraw consent at any time. To exercise any right, please contact us. We will respond within one calendar month.
Complaints
You may lodge a complaint with the Information Commissioner’s Office (ICO): ico.org.uk | Tel: 0303 123 1113.
Data Security
We take appropriate technical and organisational measures to protect your personal data against accidental loss, alteration, or unauthorised access.
Changes to This Policy
We may update this Privacy Policy from time to time. Please check back periodically. Last updated: April 2026